6 Steps to Get AI to Recommend Your Brand

Answer Engine Optimization (AEO) is one of the most important topics in search right now.

It’s about making sure your brand shows up inside AI-generated answers — not just on traditional SERPs.

As large language models (LLMs) like ChatGPT, Gemini, and Perplexity reshape discovery, AEO ensures your content gets mentioned and cited where buyers are asking questions.

But here’s the bigger truth: AEO is just one piece of a larger shift.

We’re entering the era of Search Everywhere.

Discovery no longer happens in a single Google results page.

It’s happening across AI chat, overviews, forums, video, and social.

And new data shows just how fast this shift is accelerating.

New research from Semrush predicts that LLM traffic will overtake traditional Google search by the end of 2027.

In just the past three months, we’ve seen an 800% year-over-year increase in referrals from LLMs.

We’re seeing tens of millions of additional impressions in Google Search Console as AI Overviews reshape how Google displays answers.

If your brand isn’t adapting, you risk disappearing from the channels your audience is already using.

In this guide, I’ll explain:

• What AEO is and how it differs from SEO
• Why your existing SEO foundation still matters (and what to evolve)
• Practical steps to optimize for answer engines and drive measurable results

What Is AEO and Why Does It Matter?

Answer Engine Optimization (AEO) is the practice of structuring and publishing content so that AI systems — like Google AI Overviews, AI Mode, ChatGPT, and Perplexity — pull your brand directly into their answers.

But AEO goes beyond tweaking a few pages. It’s about making your brand part of the conversation when people ask questions.

That requires three things:

• Publishing content in the right places where AI tools actively crawl and cite
• Earning brand mentions across the web (even without a link)
• Ensuring technical accessibility so AI crawlers can actually parse your content

These engines don’t rank “10 blue links.” They generate answers.

Sometimes they cite sources. Sometimes they don’t. Either way, the goal is to give the searcher everything they need without leaving the interface.

That changes your job. With AEO, you’re not only optimizing for a click — you’re optimizing to shape the answer itself.

Why AEO Matters Now

Traditional search is still a traffic driver. That won’t change overnight.

But discovery is moving fast:

• Success used to mean ranking #1.
• Soon there may be no “#1 spot” at all.
• The win condition is becoming the recommended solution — the brand AI platforms trust enough to include.

The data tells the story:

ChatGPT reached 100 million users faster than any app in history. And as of February 2025, it now has more than 400 million weekly users.

Google’s AI Overviews now appear on billions of searches every month — at least 13% of all SERPs.

And they appear for more than half of the keywords we track at Backlinko:

Answer engines are influencing YOUR audience too. So it makes sense to start optimizing for them now.

How AEO and SEO Work Together

Let’s clear up the biggest question:

“Isn’t this just SEO with a new name?”

In many ways, yes. But there’s a reason everyone is talking about AEO right now.

If you’ve been confused by all the acronyms — AEO, GEO (Generative Engine Optimization), AIO (AI Optimization) — here’s the point:

They all reflect the same shift. Search is no longer only about rankings. It’s about visibility in AI-powered answers.

Terms like AEO, GEO (Generative Engine Optimization), and AIO (AI Optimization) have exploded in interest — because they reflect a real shift.

And with all the acronyms flying around, it can be tough to know who to listen to.

We’re not saying AEO replaces SEO.

But it does help reframe your strategy for how discovery works now — across AI tools, social platforms, and new surfaces beyond traditional search.

7-Step AEO Action Plan

We’re still in the early days of understanding exactly how AI engines pull and prioritize content.

But one thing is clear:

You need to adapt or reprioritize some traditional SEO tactics for Answer Engine Optimization.

Step 1. Nail the Basics of SEO

As I said earlier, good AEO is also generally good SEO. But not everything you do as part of your wider SEO strategy is as important for answer engine optimization.

Let’s focus on what really matters for answer engines.

Make Your Site Easy to Read (for Bots)

• Crawlable and indexable: If AI tools can’t access your pages, you won’t show up in answers
• Fast and mobile-friendly: Slow, clunky sites hurt UX — and your chances of getting cited
• Secure (HTTPS): This is now table stakes, and it builds trust with users and AI systems
• Server-side rendering: Some AI crawlers still struggle with JavaScript, so use server-side rendering as opposed to client-side rendering where you can

Show You’re Worth Trusting (E-E-A-T)

AI wants trustworthy sources. That means showing E-E-A-T:

• Experience: Share real results, personal use, or firsthand knowledge
• Expertise: Stick to topics you truly know — and go deep
• Authority: Get quoted, guest post, or contribute to well-known sites
• Trust: Use real author bios, cite sources, and include reviews or testimonials

Step 2. Build Mentions and Co-Citations

AI systems don’t just look at backlinks to understand your authority. They pay attention to every mention of your brand across the web, even when those mentions don’t include a clickable link.

Just because mentions are more important than before with AEO, it doesn’t mean you should abandon traditional link building. Backlinks still matter for SEO, and they often lead to the kind of authoritative mentions that AI systems value.

Step 3. Go Multi-Platform

Going beyond Google is something top SEOs have been telling us to do for a long time. But AI has made this an absolute must.

Platforms like Reddit, YouTube, and other user-generated content sites appear frequently in AI outputs.

So, a strong brand presence on these platforms could help you show up more often.

Step 4. Find Out What AI Platforms Are Citing for Your Niche

What’s a powerful way to understand both what to create and what topics to target?

Start by directly testing whether/how your content appears in AI tools right now. Go to ChatGPT, Claude, or Perplexity and ask questions that your content should answer.

Step 5. Answer Your Audience’s Questions

The way people search with AI tools is fundamentally different from how we use traditional Google search. This changes how you should plan your content.

For example, instead of creating content for specific keywords, focus on the broader questions your audience is asking.

Step 6. Structure Your Content for Answer Engines

AI systems process information differently than humans do. They break content into chunks and analyze how those pieces relate to each other. This means the way you structure your content directly impacts whether AI systems can understand and cite it effectively.

Step 7. Track Your Visibility in LLMs

How often are tools like ChatGPT, Perplexity, or Gemini mentioning your brand?

Tracking your visibility in AI-generated responses helps you understand what’s working and where you need to focus your efforts.

You Need to Start Now to Stay Visible

This space is evolving fast. New capabilities are rolling out monthly.

The key is to start tracking now so that you can benchmark where you are and spot new opportunities as AI search matures.

Grow your presence by adding an AEO approach on top of your SEO efforts.