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This is my personal review of the outreach tool BuzzStream.

To be clear:

I didn’t test out the tool for 15 minutes and call it a day.

In fact, I spent a full week evaluating every single feature that BuzzStream offers, including:

• Campaign management
• Outreach templates
• Finding contact information
• And more

Since our original review in 2018, BuzzStream has undergone significant changes.

Digital PR has emerged as one of the key link building methods used by today’s SEOs.

BuzzStream has recently shifted to meet this new market need by focusing on new products catering to digital PR, such as their new ListIQ product, which I’ll discuss in this review.

BuzzStream Overview: What Are These Tools All About?

BuzzStream is a suite of products that help digital PRs build targeted media lists from Google Search (ListIQ) and send personalized email outreach campaigns (Outreach).

BuzzStream Outreach automates a lot of the legwork involved with outreach, like:

• Researching prospects
• Finding email addresses
• Sending follow-up emails
• Tracking reply rates

Find Journalists’ Contact Info with ListIQ

Most people find prospects for digital PR with media databases or Google News search.

To build a good list these days, I recommend Google News.

For example:

Say I want to reach fitness reporters to pitch them a story about a new data study I performed for a health client.

I might search for “fitness” in Google News search to find journalists writing about it.

Enter: BuzzStream’s newest addition, ListIQ.

This feature combines prospect finding and evaluation in one place.

I can search and extract information for journalists directly from Google News into a Google Sheet, or import a list of URLs, such as backlink exports from Semrush.

For example, I can extract bios, email addresses, author pages, and recent articles for everyone in the SERP simultaneously…

…then export into a Google Sheet to decide if I want to pitch them about my fitness statistics campaign.

Find Relationship Info on the Fly

BuzzStream Outreach helps me monitor relationship information on the go through their “BuzzMarker.”

BuzzMarker is a Chrome extension that you can use to understand which sites you already have attached to projects vs new ones.

Building Outreach Templates

Just about any outreach tool on the market lets you send emails using their platform.

First, you can easily create email templates… and add them to your outreach messages:

Second, you can track EVERYTHING… including open rates, response rates and which templates perform best.

Automated Follow-up Messages

If you’ve done outreach for any length of time you’ve probably noticed one thing:

Follow-ups can 2-5x your success rate.

That’s why I was happy to see that BuzzStream’s Outreach has a feature called “Sequences” that follow-up with link prospects automatically.

Here’s an example:

Tracking and Reporting

You can get reports on four things:

1. How well your individual messages are performing (Message Insights)
2. How different team members are doing (Team Insights)
3. A status breakdown of entire project (Project Insights + Projects Leaderboard)
4. A birds eye view of all of the projects in your account (Projects Dashboard)

Link Monitoring

BuzzStream’s Outreach Link Monitoring feature is really helpful:

BuzzStream: What I Liked

Here’s what I liked the most:

• BuzzStream’s tools streamline the most time consuming parts of the outreach process (especially with ListIQ)
• Setting up outreach campaigns (and sequences) is an absolute breeze
• Helpful reporting features make it easy to see how you’re doing

BuzzStream: What I Didn’t Like

Even though I think BuzzStream is an overall great tool, there are a few things I didn’t like:

First, BuzzStream has a steep learning curve.

Second, I’d like to see some pre-built campaigns.

My Overall Recommendation Is…

If you’re doing outreach at scale or with a team, I HIGHLY recommend giving BuzzStream a try.

So that’s it for my BuzzStream review.