6 Steps to Get AI to Recommend Your Brand

Random content creation is the top reason you won't see ROI from your content marketing.

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data.

Creating a content strategy has many benefits, including:

• Focuses your efforts on content your audience actually wants
• Saves you time by eliminating guesswork and random content creation
• Drives consistent traffic through strategic topic selection
• Builds authority in your industry with purposeful, high-quality content
• Increases conversions by aligning content with your audience’s needs

Let’s dive in.

What is a Content Strategy?

Content strategy is the plan for creating and distributing content that serves your audience’s needs and supports your business goals.

High-quality content should:

1. Be what your audience actually wants/needs
2. Change the way they interact with your brand

Done well, your content should:

• Build trust in your brand
• Encourage engagement and connection
• Move people closer to a purchase or other key action

Step 1: Align Your Content Strategy with Customer Awareness Levels

Every content decision you make should map back to the customer awareness levels:

• Unaware
• Problem Aware
• Solution Aware
• Product Aware
• Most Aware

This includes the topics you cover, formats you use, and where you publish.

Most Aware

Design your Most Aware content to remove hesitation and make the next step feel obvious.

Content that works best for this stage includes:

• Customer success videos
• Live demos and Q&As
• Pricing guides and ROI calculators
• Email campaigns with time-sensitive offers

Product Aware

Your job? Make your solution the obvious choice.

Product Aware content includes:

• Product walkthrough videos
• Comparison posts and tools
• Influencer or customer reviews
• Webinars with customer case studies

Solution Aware

Your job is to guide them through the decision.

Solution Aware content includes:

• Case studies
• How-to guides and educational content
• Podcast episodes or blog interviews
• Interactive tools or quizzes to assess needs or priorities
• Video testimonials from customers

Problem Aware

Your job here is to validate their problem and help them understand it more clearly.

Content that works best in this stage:

• Blog posts that explore the root causes of common problems
• Social content that highlights signs, symptoms, or overlooked issues
• YouTube videos breaking down key pain points
• Forum posts or comments that share useful perspectives

Unaware

The best content for this stage is light, relatable, and built for discovery.

Think:

• Short videos or animations on social platforms
• Blog posts tied to lifestyle or work challenges
• Paid ads that highlight common frustrations in a simple way

Step 2: Find and Prioritize High-Impact Content Ideas

Start with Customer and Client Research

Before you open a keyword tool, review your inquiries, support tickets, and sales calls to see what questions come up again and again.

Audit Your Existing Content for Hidden Winners

Look at your existing content to assess what’s already working and find content gaps worth filling.

Run a Cross-Platform Competitive Analysis

Spy on your competitors platform by platform. This can be anything from social media accounts and blogs to podcasts and videos.

Step 3: Create Comprehensive Content Briefs

Content briefs eliminate guesswork and align your entire team on what you’re creating and why.

Every brief should include the basics like the topic, primary keyword, and article format.

Step 4: Focus on Creating Amazing Content

Authority

Bringing in expert perspectives builds authority and improves user experience.

Research

Great content is built on great sources. Prioritize trustworthy sources like academic research and industry-leading websites.

Visuals

If you want people to read and share your content, it needs to look GREAT.

Examples

Including examples makes your content easier to understand and demonstrates real-world experience.

Statistics

Strong statistics build credibility and can attract readers and backlinks.

Step 5: Promote Your Content

Create Email Newsletters

Your email list is the #1 content promotion tool on the planet.

Curate Content Roundups

Roundups are posts that curate amazing content from the week.

Step 6: Track and Measure Performance

Business Impact Metrics

Measure conversions in Google Analytics, track qualified leads your content generates, and focus on engaged traffic.

Engagement Metrics

Track views, reach, audience interaction, and monitor brand mentions across social platforms.