6 Steps to Get AI to Recommend Your Brand

Perform Keyword Research

Every ecommerce SEO campaign should start with keyword research.
Because [keyword research](/content/keyword-research "Free Keyword Research Tool by Backlinko"/index.html) is the basis for every other SEO-related task you do on your website.
In short:
Keyword research is a VERY big deal for your ecommerce site, especially if you want to optimize for AI-driven search.
Let’s review exactly how to find untapped terms that your customers search for. And how to choose the best keywords for your site.

How to Find Keywords for Ecommerce Product and Category Pages

Your goal is to find the best keywords to attract visitors to your site.
So, when you’re doing keyword research, you’ll want to keep product-focused keywords in mind.
Here’s how.

Look at Amazon Suggest

Yes, Amazon is likely your competitor. But it’s also the biggest ecommerce site online.
Here’s how to do keyword research on Amazon:

1. Head over to Amazon.com.
2. Enter a keyword that describes one of your products.
3. While your keyword is in the search bar, Amazon will suggest others like it.

These are especially helpful for your research.

Use Keyword Tool Dominator

Keyword Tool Dominator is a free and handy [keyword tool](/content/keyword-research-tools "17 BEST Keyword Research Tools for SEO"/index.html) that scrapes Amazon’s search suggestions.

Check Amazon (and Competitor) Categories

A lot of ecommerce sites get optimized around random keywords.
Look at the categories your competitors already use.

Try Semrush

Semrush allows you to discover the exact keywords your competitors are already ranking for.

Use Google Keyword Planner

The [Google Keyword Planner](/content/google-keyword-planner "How to Use Google Keyword Planner"/index.html) can be a very helpful keyword tool.

How to Choose Keywords for Ecommerce Product and Category Pages

#1 Search Volume

If no one searches for that keyword, it doesn’t really matter how well it converts or how easy it is to rank on Google.
To find the search volume for a given keyword, just pop it into the GKP.

#2 Determine Keyword-Product Fit

Double-check that the keyword you’re considering fits your site like a glove.

#3: Validate There’s Commercial Intent

Evaluate whether it’s being used by high-spending customers or by those just browsing.

#4 Size Up the Competition

Semrush’s “Keyword Difficulty” gives an idea of how competitive a given keyword is to rank for.

Keyword Targeting and Page Optimization

Internal Links: Liberally Link to High-Priority Pages

One of the nice things about SEO for ecommerce sites is that internal linking is done almost automatically.

Implement Product Review Schema to Get Rich Snippets Displayed in Google

To get these awesome snippets, you need to implement [Schema markup](/content/schema-markup-guide "Schema Markup 101: Boost Your SEO & Improve Search"/index.html).

Fix Technical Issues

Problem: Duplicate Content

Use [canonical tags](/content/canonical-url-guide "Canonical URLs: A Comprehensive Guide for SEOs"/index.html) to direct search engines to the primary version of a page.

Drive Traffic with Content Marketing

Identify popular forums and blogs where your target audience engages and create content around it.
Consistently publish content on your ecommerce site, and all of this will help your product and category pages rank better.