Google Search Console: The Definitive Guide

6 Steps to Get AI to Recommend Your Brand

Contents

  1. Getting Started With the Google Search Console
  2. How to Optimize Your Technical SEO With the GSC
  3. Get More Organic Traffic with the Performance Report
  4. Cool GSC Features
  5. Advanced Tips and Strategies

Chapter 1: Getting Started With the Google Search Console

In this chapter I’ll show you how to use the Search Console. First, you’ll learn how to add your site to the GSC. Then, I’ll help you make sure your site settings are good to go.

Step #1: How to Add Your Site to the GSC

  1. Log in to the Google Search Console and click on “Add Property”.
  2. Copy and paste your homepage URL into the “Domain” field.
  3. Verify your site using one of the methods:
    • HTML File: Upload a unique HTML file to your site.
    • CNAME or TXT Record: Add a special CNAME or TXT record to your domain settings.
    • HTML Code Snippet: Upload a small snippet of code (an HTML tag) to the section of your homepage’s code.

Step #2: Set Your Target Country

  1. Click the “International Targeting” link (under “Search Traffic”).
  2. Click the “Country” tab.
  3. Check the “Target users in” box.
  4. Select your target country from the drop-down box.

Step #3: Link Google Analytics With Search Console

  1. Open up your Google Analytics.
  2. Click the “Admin” button at the bottom of the left menu.
  3. Click on the “Property Settings” link.
  4. Scroll down and click “Adjust Search Console”.
  5. Select your website and hit “Save”.

Step #4: Check For Security Issues

  1. Click “Security Issues” to see if there are any security problems with your site.

Step #5: Add a Sitemap

Chapter 2: How to Optimize Your Technical SEO With the GSC

Use The “Index Coverage” Report To Find (And Fix) Problems With Indexing

  1. Check which pages from your site are in Google’s index.
  2. Look for technical issues that prevent pages from getting indexed.

Chapter 3: Get More Organic Traffic with the Performance Report

The “Performance” report in Google Search Console shows your site’s overall search performance in Google. This report not only shows clicks but also your CTR and average ranking position.

How To Supercharge Your CTR With The Performance Report

  1. Find Pages With a Low CTR. Focus on pages that are ranking #5 or lower… and have a bad CTR.
  2. Optimize your title and description to include power words.
  3. Monitor the results by checking CTR over date ranges.

Chapter 4: Cool GSC Features

In this chapter, I’m going to show you some of the coolest features in the Google Search Console.

Chapter 5: Advanced Tips and Strategies

Learn to use Google Search Console to optimize crawl budget, fix issues with mobile usability, and improve your mobile CTR.