Hulu Viewership and Subscriber Statistics: How Many People Watch Hulu?
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Hulu publicly launched its video-on-demand service in March 2008. The platform hit 1 million paying subscribers in 2011. Subscription numbers have seen consistent quarterly growth ever since. Disney bought a majority stake in Hulu in December 2017, propelling further growth. In 2023, Disney fully acquired Hulu. Today, Hulu has 64.1 million paying subscribers.
Key Hulu Statistics
- Hulu has 64.1 million paying subscribers.
- 4.4 million users subscribe to the Hulu Live TV bundle.
- 65% of Hulu subscribers with an ad-free plan stay with the platform after 6 months.
- Hulu’s average monthly revenue is $12.36 per paying subscriber (excluding Live TV subscribers).
- Hulu generates an average of $99.85 in monthly revenue per Live TV subscriber.
Hulu Viewers
Hulu has an estimated total viewership of 130.7 million users, behind Netflix (173.3 million) and Amazon Prime (163.6 million).
Time Spent with Hulu
On average, Hulu users spend 53 minutes per day watching content on Hulu.
Hulu Subscribers
Hulu has 64.1 million paying subscribers. During the last year alone (Q4 2024 – Q4 2025), the streaming service has added 12.1 million new subscribers, a 23.27% year-over-year increase.
| Date | Hulu Subscribers |
|---|---|
| Q4 2010 | 300,000 |
| Q1 2011 | 500,000 |
| Q2 2011 | 900,000 |
| Q3 2011 | 1.2 million |
| Q4 2011 | 1.5 million |
| Q1 2012 | 2 million |
| Q4 2012 | 3 million |
| Q1 2013 | 4 million |
| Q4 2013 | 5 million |
| Q2 2014 | 6 million |
| Q2 2015 | 9 million |
| Q2 2016 | 12 million |
| Q4 2017 | 13.2 million |
| Q4 2018 | 20 million |
| Q2 2019 | 26.8 million |
| Q3 2019 | 27.9 million |
| Q4 2019 | 28.5 million |
| Q1 2020 | 30.4 million |
| Q2 2020 | 32.1 million |
| Q3 2020 | 35.5 million |
| Q4 2020 | 36.6 million |
| Q1 2021 | 39.4 million |
| Q2 2021 | 41.6 million |
| Q3 2021 | 42.8 million |
| Q4 2021 | 43.8 million |
| Q1 2022 | 45.3 million |
| Q2 2022 | 45.6 million |
| Q3 2022 | 46.2 million |
| Q4 2022 | 47.2 million |
| Q1 2023 | 48million |
| Q2 2023 | 48.2 million |
| Q3 2023 | 48.3 million |
| Q4 2023 | 48.5 million |
| Q1 2024 | 49.7 million |
| Q2 2024 | 50.2 million |
| Q3 2024 | 51.1 million |
| Q4 2024 | 52 million |
| Q1 2025 | 53.6 million |
| Q2 2025 | 54.7 million |
| Q3 2025 | 55.5 million |
| Q4 2025 | 64.1 million |
Hulu Subscribers by Plan Tier
As of February 2026, 78% of Hulu subscribers have the ad-supported plan, while the remaining 22% of users have an ad-free plan.
What Is Hulu’s US Market Share?
Hulu currently has an 11% share of the US subscription video on demand (SVOD) market.
| Date | Hulu Market Share |
|---|---|
| Q3 2019 | 27% |
| Q4 2019 | 24% |
| Q1 2020 | 23% |
| Q2 2020 | 23% |
| Q3 2020 | 22% |
| Q4 2020 | 22% |
| Q1 2021 | 21% |
| Q2 2021 | 20% |
| Q3 2021 | 19% |
| Q4 2021 | 18% |
| Q1 2022 | 17% |
| Q2 2022 | 17% |
| Q3 2022 | 17% |
| Q4 2022 | 16% |
| 2023 | 16% |
| 2024 | 14% |
| 2025 | 11% |
Live TV on Hulu
Hulu’s live TV bundle has 4.4 million subscribers.
| Date | Hulu Live TV Subscribers |
|---|---|
| December 2018 | 1.7 million |
| December 2019 | 3.2 million |
| March 2020 | 3.3 million |
| June 2020 | 3.4 million |
| October 2020 | 4.1 million |
| January 2021 | 4.0 million |
| April 2021 | 3.8 million |
| July 2021 | 3.7 million |
| October 2021 | 4.0 million |
| January 2022 | 4.3 million |
| April 2022 | 4.1 million |
| July 2022 | 4.0 million |
| October 2022 | 4.4 million |
| December 2022 | 4.5 million |
| April 2023 | 4.4 million |
| July 2023 | 4.3 million |
| September 2023 | 4.6 million |
| December 2023 | 4.6 million |
| March 2024 | 4.5 million |
| June 2024 | 4.5 million |
| September 2024 | 4.4 million |
Hulu Gender Demographics
52% of Hulu subscribers are female, while the remaining 48% are male.
Hulu Subscribers by Generation
More than half ( 54%) of Hulu subscribers are either millennials or Generation Z.
| Generation | Share of Hulu Users |
|---|---|
| Generation Z | 17% |
| Millennials | 37% |
| Generation X | 37% |
| Baby boomers | 19% |
Hulu Subscriber Political Affiliation
No single political affiliation holds a majority among Hulu subscribers. The Democrats are the largest group, with 43% of subscribers identifying as supporters of the party.
| Political party | Share of Hulu Users |
|---|---|
| Democrats | 43% |
| Independents | 32% |
| Republicans | 25% |
Where Are Hulu Subscribers From?
The majority ( 75%) of Hulu subscribers live in urban or suburban communities.
Hulu Subscriber Race Demographics
64% of Hulu subscribers are white.
| Race | Share of Hulu Users |
|---|---|
| White (non-Hispanic) | 64% |
| Hispanic | 20% |
| Black (non-Hispanic) | 13% |
| Asian, other race or ethnicity | 3% |
Hulu Subscriber Annual Income
Half of Hulu subscribers make less than $50,000 per year.
Hulu Advertising Revenue
Hulu's advertising revenue reached an estimated $5.2 billion in 2025.
Hulu’s Average Revenue per Streaming Subscriber
Among paying subscribers without the live TV plan, Hulu reports an average monthly revenue of $12.36 per user.
Hulu’s Average Revenue per Live TV Subscriber
Among Hulu subscribers with a live TV plan, average monthly revenue per customer reached $99.85 in September 2025.
Hulu’s Retention Rate
65% of Hulu subscribers with an ad-free plan remain on the platform after 6 months.
Hulu Content Library
Hulu’s content library currently contains 7,250 titles (includes distinct movies and TV seasons).
How Many Employees Does Hulu Have?
Hulu has 2,088 US-based employees. Hulu employees on H1-B visas in the US are reported to receive a median salary of $188,672.
Conclusion
That’s all for my list of Hulu statistics. Hopefully, you’ve learned something new from this roundup. There are several big players in the streaming game, so it’s interesting to see how Hulu stacks up against the likes of Netflix and Prime Video.