28 Ways to Increase Traffic to Your Website

6 Steps to Get AI to Recommend Your Brand

In this post, I’m going to show you how to drive more traffic to your website. You’ll also see how I used these strategies to take my site from zero to 451K+ unique visitors per month:

It gets better:

All of these strategies are working GREAT right now.

With that, here’s how to increase website traffic using tried-and-true (and little-known) methods.

1. Overhaul and Upgrade Old Blog Posts

This simple strategy landed me over 22% more traffic year over year:

Here’s exactly how I did it:

First, I identified a post on Backlinko that was out of date. As it turned out, my guide on the Skyscraper Technique could use a refresh.

So, I updated and improved the post. Specifically, I added new screenshots:

And refreshed the content so it featured the latest strategies and techniques. I also gave it a more straightforward title to reflect the post’s topic. Finally, I updated the new post to make the changes live.

And just like that, traffic to that page shot up like a rocket ship. This entire process took about two hours. And I got WAY more SEO traffic than I would from publishing a new post.

2. Optimize Your Content With LSI Keywords

How do you make sure Google understands your content’s topic?

LSI keywords.

[LSI keywords](/content/hub/seo/lsi "What are LSI Keywords? And Do They Help With SEO?"/index.html) are words and phrases related to your target keyword.

But how do you find them?

One easy tactic is to type your target keyword into Google. For this example, I used “ content audit.”

Google’s autocomplete feature will suggest LSI keywords related to your topic based on what users are searching. Like “content audit tool” and “content audit criteria.”

Then, just sprinkle these LSI keywords into your post…

And when Google sees these LSI keywords in your content, they say: “Great. This content is definitely about a content audit.” Semrush’s Keyword Magic Tool can help you find even more related terms.

3. Create Helpful Content

Launched in August 2022, The Helpful Content Update is exactly what it sounds like: an algorithm update and ranking system designed to reward sites that create helpful, people-first content.

Basically…

Now, let’s talk E-E-A-T.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s Google’s way of saying, “Show me you know your stuff.”

Incorporate E-E-A-T signals into your content to help boost your rankings. And web traffic.

4. Get More Traffic From Your Blog Posts With “Content Transformation”

Content transformation is simple:

You simply convert one of your blog posts into another format (like an ebook, video, infographic, or podcast).

For example, I published [this case study on my blog](/content/seo-checklist "The Complete SEO Checklist"/index.html) a while back:

As you can see, this post generated lots of social shares and comments. But I knew that I could squeeze even more value out of this content. So, I turned that post into a YouTube Video:

That single video has generated over 511k views… and hundreds of website visitors. (All from a piece of content that I published YEARS ago.)

5. Go on Podcasts

Podcasts continue to be a popular way to reach your target audience. (In fact, one survey found that 47% of Americans listen to podcasts once per month.)

Instead, I recommend going on other people’s podcasts as a guest. This strategy works so well that I try to go on two to three podcasts per month. In fact, I’ve appeared on over 100 podcast episodes:

And these episodes have brought me tens of thousands of visitors. For example, I once got 984 visitors in 60 days from a single podcast episode:

6. Get High-Quality Backlinks

Want to know how I got over 35K backlinks for my article, [Google’s 200 Ranking Factors: The Complete List](/content/google-ranking-factors "Google’s 200 Ranking Factors: The Complete List"/index.html)?

I created a monster resource. This involved researching, compiling, and explaining 200+ potential ranking factors. Next, I made it visually appealing. I packed the post with custom graphics, charts, and screenshots. This made the content more digestible. And gave other sites a reason to embed my images—and link back to my article.

And SEO moves fast. So, I updated this article often to ensure it stayed fresh. Attract more backlinks—and web traffic—by doing the same.

7. Use the Content Relaunch Strategy

This is similar to technique #1 from this guide… …with an important twist. Instead of just improving your content, you completely relaunch it. For example: I revamped and relaunched the old list of SEO copywriting tactics [as a definitive guide](/content/seo-copywriting "SEO Copywriting: The Definitive Guide"/index.html).

Bonus Strategy #1: Post on Social Media at Strategic Times

So, CoSchedule analyzed the best times to post on social media networks (including Facebook, Instagram, X, and more).

Here’s what they found:

Bonus Strategy #2: Find More Keywords With “Keywords Everywhere”

[Keyword research](/content/tools/keyword "Keyword Research for SEO: The Definitive Guide + Template"/index.html) is THE most important part of SEO. Question is: How do you find untapped keywords that everyone and their mom doesn’t already know about?

Keywords Everywhere is a Chrome extension that gives you keyword ideas, well… everywhere.

Grow Your Business and Your Website Traffic

I hope this post showed you how to increase website traffic using some cool, untapped strategies. Which one will you try first? Are you going to go on podcasts or create long-form videos for YouTube? Or maybe you’re going to make Pinterest a bigger part of your traffic strategy.

Either way, you’ll want to make sure your website’s SEO is on point.

Read our guide, [The 17 Most Important SEO Tips for Higher Rankings](/content/actionable-seo-tips "The 17 Most Important SEO Tips for Higher Rankings"/index.html).