6 Steps to Get AI to Recommend Your Brand

LLMs like ChatGPT and Gemini are quickly becoming the first place people turn when researching brands, products, and services.

The challenge is that most companies still have no real visibility into how they appear inside these answers.

That blind spot is growing. AI responses shape perception long before someone reaches your site.

And the early data is clear. Backlinko still brings in hundreds of thousands of visitors from organic search…

But LLM-driven traffic is up 800% year-over-year. And accelerating.

This is why AI visibility matters. It is no longer about traffic alone. It is about presence, accuracy, and how your brand is positioned inside the systems people trust for answers.

To stay ahead, you need the right tools.

Here are the five that stand out right now.

What to Look For in an LLM Tracking Tool

There are some free AI visibility checkers out there, which are great for getting an introductory look at how your brand is faring in LLM answers.

A lot of paid LLM tracking tools look impressive at first glance. Once you dig in, many fall short.

Here’s what to consider:

• Real scale: You need a large enough prompt sample to get a statistically meaningful read on your visibility.
• Multi-engine coverage: Top tools also track Google AI Mode, AI Overviews, and others.
• Visibility percentage, not position data: The key metric you need is aggregate visibility percentage.
• Actionable insights: Breakdowns by model, topic, sentiment.
• Roadmap momentum: Is the team shipping fast? If not, skip it.
• Global support: Need multi-language prompts or market-level insights?
• Enterprise-ready: Solid support, clean data policies.

1. Semrush

Semrush is the only platform in this list that treats AI visibility and SEO visibility as one system.

AI Visibility Toolkit

Who it’s for: anyone actively doing SEO or content marketing.
Pricing: starts at $99/month per domain
The Semrush AI Visibility Toolkit is the fastest way to see how your brand shows up across various LLMs.

Plans & Pricing

• Semrush AI Visibility Toolkit: starts at $99/month per domain.
• Semrush One: starts at $199/month.
• Semrush Enterprise AIO: custom pricing.

LLMs Covered

ChatGPT, Google AI Overviews, Gemini, Claude, Grok, Perplexity, Deepseek

2. Profound

Profound is emerging in the AI search space.

Plans & Pricing

• Starter ($99/month): ChatGPT-only.
• Growth ($399/month): 3 engines, 200+ prompts.
• Enterprise (custom): Up to 10 engines.

LLMs Covered

Coverage varies by tier, adding more engines with paid plans.

3. ZipTie.Dev

ZipTie is a straightforward tool for brand visibility.

Plans & Pricing

• Basic ($69/month): 500 AI search checks.
• Standard ($99/month): 1,000 AI search checks.
• Pro ($159/month): 2,000 AI search checks.

LLMs Covered

Google AI Overviews, ChatGPT, Perplexity.

4. Peec AI

Peec AI tracks brand visibility and sentiment.

Plans & Pricing

• Starter (€89/month): up to 25 prompts.
• Pro (€199/month): up to 100 prompts.
• Enterprise (€499+/month): 300+ prompts.

LLMs Covered

Base coverage includes ChatGPT, Perplexity, Google AI Overviews.

5. Gumshoe.AI

Gumshoe AI focuses on persona-based search.

Plans & Pricing

• Free: 3 report runs.
• Pay as You Go: $0.10 per conversation run.
• Enterprise: custom pricing.

LLMs Covered

Perplexity AI Sonar, Google Gemini 2.5 Flash, OpenAI 4o Mini, Anthropic Claude 3.5.

Conclusion

Whether you’re measuring it or not, users are discovering your competitors through AI interactions. Start tracking with one tool, add competitors, and monitor prompts about your products/services.