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Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term.

For example, KuchyneValent, a local kitchen and furniture manufacturer, had reached a maximum annual revenue of $100,000 through offline sales. So, the team was looking for a way to increase local leads and revenue.

In 2017, they invested in SEO to help drive organic website traffic, including keyword analysis and auditing tools.

With Semrush in their digital toolbox, they achieved over $400,000 in annual revenue. KuchyneValent has sustained organic traffic since focusing on SEO.

In this article, we’ll review the five best local SEO tools for small businesses and agencies. Let’s get started.

What Features Do You Need in a Local SEO Tool?

Choosing the right local SEO tool helps you improve local search results and attract more customers.

The right tools become even more critical when you’re managing a complicated multi-location SEO strategy.

So look for tools that provide these essential features:

• Listing and citation management: Maintain accurate and consistent NAP (Name, Address, Phone number) data across online directories, local platforms, and review sites. This builds trust with search engines and improves your local ranking potential.
• Review management: Track, respond to, and analyze customer reviews. Positive reviews can boost your local reputation and attract new customers. Addressing negative reviews demonstrates professionalism and builds trust.
• Keyword research: Discover relevant keywords with local search intent, allowing you to target a specific audience.
• Competitor analysis: Analyze your [competitors’ SEO strategies](/content/seo-competitor-analysis "How to Conduct an SEO Competitor Analysis"/index.html) to identify areas of improvement.
• Rank tracking and reporting: Monitor your local ranking progress for target keywords over time. This allows you to measure the effectiveness of your SEO efforts and adjust your strategy as needed.

What’s the Best Local SEO Software?

1. Google Business Profile

Best for optimizing your appearance on Google search

Price: Free

Google Business Profile (formerly Google My Business) is a free local business listing tool that allows you to publish your business listing on Google Maps and get discovered through Google Search.

Listing Management

Easily claim and verify your listing. Then, add all your business information, like address, opening hours, phone number, and website.

Online Storefront

Google Business Profile lets you create a compelling online storefront for your product or service-based business. Upload high-quality photos and videos showcasing your products, services, team, and business.

Reviews

Google Business Profile allows you to communicate with your customers. Respond to reviews, both positive and negative, to show you value feedback.

Updates

Update your customers with the “Updates” section of your Google Business Profile. Post details about the events hosted at your venue and announce new offerings.

Pros and Cons

Pricing

Google Business Profile is free.

2. Semrush Local

Best for managing your online presence across all platforms

Price: $20+ per month, per location; limited free plan available

Listing Management

Semrush’s Listing Management tool lets you seamlessly publish your local business details to more than 150 directories.

Map Rank Tracker

The Map Rank Tracker lets you track and analyze your Google Maps rankings.

Review Management

The Review Management tool makes it easy to manage your online reputation.

Additional SEO Tools

Semrush Local offers additional tools to enhance local SEO performance like keyword research, website audits, and competitor analysis.

Pricing

Semrush Local offers three pricing plans:

• Free: Limited features for five locations per day.
• Basic plan: $20 per month, per individual location.
• Premium plan: $40 per month, per individual location.

3. BrightLocal

Best for managing and building citations

Price: Starts at $39 per month with a 14-day free trial

Citation Tracker

BrightLocal’s Citation Tracker tool scans the web for your business information across key local directories.

Reputation Management

BrightLocal’s Reputation Management tool shows your reviews across various platforms in one place.

Pricing

BrightLocal offers three pricing plans with a 14-day free trial:

• Track: $39 per month for one location.
• Manage: $49 per month for one location.
• Grow: $59 per month for one location.

4. SE Ranking

Best for tracking and analyzing your local rankings

Price: Starts at $62 per month with a limited 14-day free trial

Business Listing Manager

Enter your business’s name, contact information, and hours of operation.

Local Rankings

Track your local rankings for each keyword to see performance and gain insights.

Reviews

Learn what your customers say about your business on platforms like Google and Yelp.

Pricing

To use SE Local Marketing, you’ll need an SE Ranking subscription, starting at $55 per month.

5. Localo

Best for building a free website for your business and monitoring your SEO

Price: $29+ per month, per location; limited free plan available

Website Builder

Localo uses AI to help you create a free website that pulls relevant information from your Google Business Profile.

Pros and Cons

Pricing

Localo offers three plans:

• Free: For one business profile.
• Growth: $29 monthly for one location.
• Agency: $99 monthly for the first four locations.

Our Top Picks for the Best Local SEO Tools

To optimize your local SEO, we suggest a combination of tools:

• Google Business Profile: For foundational local SEO management.
• Semrush Local: For essential local SEO tools like Listing Management and Map Rank Tracker.