6 Steps to Get AI to Recommend Your Brand

Contents

Chapter 1: Mobile Optimization 101

In this chapter I’ll help you get the basics down.
So if you’re not sure if your site is mobile optimized, this chapter will get you on the right track.
Then, in later chapters, I’ll show you a bunch of advanced strategies and techniques.

What Is Mobile SEO?

Mobile SEO is the practice of optimizing a website to rank higher in search engine results pages (SERPs) on mobile devices, like smartphones and tablets. It’s essential in today’s digital world, as more and more people are using their mobile devices to search for information and access the internet.

Why Is Mobile SEO Important?

58% of all searches in Google are now done from a mobile device.

And this trend is growing fast. According to Google, there are 27.8 billion more queries performed on mobile than desktop.

Needless to say, mobile is the future of search. And that’s probably why Google is overhauling their entire algorithm to focus on mobile search.

Is “SEO” Now About Optimizing for “Mobile SEO”?

Pretty much, yeah. At least if you’re optimizing your site for Google.
Today, 95% of all mobile searches are done on Google.

And Google has finally transitioned to a 100% mobile first index.

What Is Google’s Mobile-First Index?

Google’s Mobile-first Index ranks the search results based only on the mobile-version of the page. And yes, this occurs even if you’re searching from a desktop.
Before this update, Google’s index would use a mix of desktop and mobile results.

Today, no matter what device you use, Google shows you results from their mobile index.

I’ll have A LOT more on making sure your site is optimized for mobile SEO in chapters 3, 4 and 5.

Chapter 2: How to Implement a Mobile Website That Ranks in Google

To succeed with mobile SEO today, your site needs to at least work on mobile devices.
Fortunately, implementing a mobile website isn’t hard or complicated.

When It Comes to Mobile, You’ve Got 3 Options

1. Separate URLs

With this setup, you have the “main” desktop version of your site. You also have a mobile version (“M.”) version of your site.

2. Dynamic Serving

When you serve content dynamically, all of your content is on the same URL. But you show each user different HTML/CSS depending on the device they’re using.

3. Responsive Design

With Responsive Design, your page’s layout and content responds to each individual user.

Chapter 3: How to Mobile Optimize Your Site

Use Google’s Mobile Usability Test

Mobile usability issues can be checked using the tool found in the Google Search Console.

Let Google Crawl Everything

Do you block Googlebot from accessing Javascript, CSS or other important parts of your site’s code? This is a VERY bad idea.

Put the Kibosh on Interstitial Popups

Google’s #1 job is to show their users amazing content. Popups can negatively impact this experience.

Chapter 4: How to Optimize Your Mobile Site for UX Signals

Master Mobile Sitespeed

Google recommends that your site loads in under a second for mobile users.

Make Your Content Insanely Easy to Read on Phones

• Use at least 14px font (I prefer 15 or 16)
• Use short paragraphs (1-2 lines per paragraph)
• Ensure good contrast between text and background

Implement These 3 Quick Mobile UX Hacks

1. Make Header Images Really Small

2. Use Lots of “Negative” Space

3. Put Social Share Buttons as a Tab Bar

Chapter 5: Advanced Mobile SEO Tips and Best Practices

Optimize Title and Description Tags for Mobile SERPs

Desktop
Title: Approximately 70 Characters
Description: Approximately 155 Characters
Mobile
Title: Approximately 78 Characters
Description: Approximately 155 Characters

Use Schema Structured Data To Stand Out in Mobile SERPs

Mobile SERPs display the search results as cards.