6 Steps to Get AI to Recommend Your Brand

Contents

Chapter 1: Off-Page SEO Fundamentals

Let’s start things off with a quick review of the basics.

Specifically, I’m going to share what off-page SEO is and why it’s important in 2026.

You’ll also learn the major differences between off-page SEO and on-page SEO.

What Is Off-Page SEO?

Off-page SEO includes activities done off of a website in an effort to increase the site’s search rankings.

Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media platforms.

In other words:

Off-page SEO is all the stuff you do off of your site to get Google and other search engines to see your website as trustworthy and authoritative.

Why Is Off-Page SEO Important?

Backlinks and other off-site signals still form the foundation of Google’s algorithm.

In fact, our 2020 search engine ranking factors study found a clear correlation between total backlinks and Google rankings.

That said: links are only one part of off-page SEO.

Google states that they use other off-site SEO signals to size up your website.

Google’s Quality Raters are told to look beyond what websites claim about themselves and instead find what others say about them.

On-Page SEO vs. Off-Page SEO

On-page SEO is everything you can directly control on your website, while off-page SEO includes actions that happen away from your website.

Chapter 2: Boost Off-Page SEO With Backlinks

When it comes to off-page SEO, backlinks are SUPER important.

Building backlinks for off-page SEO is all about quality…not quantity.

Be a Data Source

Invest in creating substantial data that can naturally attract backlinks.

Try Broken Content Building

This approach uses tools to identify broken links pointing to content that can then be substituted with your equivalent content.

Chapter 3: Generate Brand Signals

Brand signals are what Google uses to figure out if your site is a legit brand.

Audit Your Branded Searches

Branded searches can provide metrics on how often your brand is searched, which can inform your strategy to increase visibility.

Publish Research-Backed Content

Research-backed content can directly help your off-page SEO by sending high-quality links your way.

Chapter 4: Improve E-E-A-T

E-E-A-T has quickly become a super important off-page SEO ranking factor.

Get Positive Reviews Online

Online reviews play a critical role in building your site's reputation and improving rankings.

Chapter 5: Bonus Off-Page SEO Techniques

• Distribute Press Releases: Can directly lead to brand mentions and backlinks.

• Participate in Roundup Posts: A simple way to get links and mentions.

• Get Interviewed: Provides valuable exposure and backlinks from authority sites.

Chapter 6: Off-Page SEO Case Studies

This chapter showcases three case studies depicting various successful off-page SEO strategies.