6 Steps to Get AI to Recommend Your Brand

What Is Raven Tools?

Raven Tools was founded in 2004 and it was acquired by TapClicks in 2017.

It includes features for:

• Keyword research and analysis
• Rank tracking
• Campaign analytics
• Compiling marketing data
• Link building
• Competitor research
• Communication
• Managing your inbound and outbound reporting
• Managing content
• Ordering, optimizing, and publishing content directly from the tool

Raven Tools Features

Dashboard

The Raven Tools dashboard is nice and simple. It gives you a quick overview of some of your site’s performance metrics:

• External Backlinks
• Citation Flow
• Trust Flow
• Domain Authority
• Load Time
• Page Speed

Below, I can see a graph of my total links since 2011. Each line on the graph is color-coded to represent the trend of a different year. This allows me to quickly see how many backlinks I’ve gained or lost over the years.

At the bottom of the page, there’s a summary of “ Identified On-Page SEO Opportunities”. This highlights:

• Visibility Issues
• Meta Issues
• Content Issues
• Link Issues
• Image Issues
• Semantic Issues
• Desktop Speed Score
• Mobile Speed Score

SEO Research

The SEO Research tool has several features that allow you to audit your site and keep track of your Google Analytics data. Let’s take a look at everything this tool has to offer.

Site Auditor Classic

The Site Auditor Classic lets you perform SEO site audits. This is the best way to fully analyze your site’s strengths and weaknesses, and identify areas where you need to improve its performance. You can also use this feature to analyze your competitors’ domains.

Once Raven Tools has audited your site, you’ll see a summary page. Here, I can see issues on my site broken down into six categories:

• Visibility issues
• Meta issues
• Content issues
• Link issues
• Image issues
• Semantic issues

Rank Tracking

The Rank Tracking tool gives you the ability to keep tabs on your and your competitors’ search engine rankings. You can also track how specific keywords are performing in the SERPs.

SERP Tracker

This feature allows you to gather information about how specific keywords and domains are ranking in the SERPs. You can track your own domain as well as the domains of your competitors.

Keyword Research

This tool is designed for finding, analyzing, and storing the keywords you want to target in your SEO and PPC campaigns. You can use it to view various keyword stats and trends to make sure you’re focusing on the most valuable terms.

Keyword Research Central

Keyword Research Central gives you lots of useful data about search terms you might want to target. The keyword data is collected from several sources including Google, Moz, Majestic, Open Calais, and Bing.

To get started, you simply enter a keyword.

Competitor Research

You can use this tool to analyze the performance of your competitors’ sites. It allows you to view loads of useful metrics about their sites and store your data for more in-depth analysis.

Site Performance

The Site Performance section of the Competitor Research tool allows you to compare your site to your competitors. It’s split into three categories:

• SEO Metrics
• Site Metrics
• Social Metrics

Raven Tools Pricing

Raven Tools’ pricing is split into five different plans:

• Small Biz
• Start
• Grow
• Thrive
• Lead

Raven Tools Pros and Cons

Pros

• It’s easy to set up
• Allows scheduling of reports
• Integrates with many other platforms such as Google Analytics which means it’s perfect for managing multiple campaigns from one tool
• Affordable
• A 7-day free trial that doesn’t require any credit card details when you sign up

Cons

• Certain features are confusing to navigate
• The ability to customize reports is limited
• Its features aren’t as powerful as some competitors like Semrush
• There aren’t many guides within Raven Tools on how to use the features

FAQs

What level of customer support does Raven Tools offer?

Raven Tools offers customer support via email. The email address to use is help@raventools.com.