Semrush Pricing: How to Choose the Right Plan in 2026
6 Steps to Get AI to Recommend Your Brand
Choosing a Semrush Plan
Choosing a Semrush plan can be a tough decision. It comes down to figuring out what functionality is going to be most helpful for your marketing needs. Between the Semrush One bundle and their modular toolkits, you can choose the most cost-effective way to unlock the data-backed insights you need to make informed decisions.
Semrush One Pricing
In October 2025, Semrush announced Semrush One, their flagship search solution pairing the core SEO Toolkit with the AI Visibility Toolkit. Basically, if your priority is brand visibility across all search platforms, this is a very appealing option.
Subscription Tiers:
- Starter plan at $199/month: Best for freelancers and startups
- Pro+ plan at $299/month: Caters to growing businesses and small agencies
- Advanced plan at $549/month: Serves larger agencies and enterprises
- Enterprise plan (custom pricing): For organizations that need custom solutions
Semrush’s SEO Toolkit Pricing
Semrush offers four main SEO Toolkit subscription tiers:
- Pro plan at $139.95/month: Best for freelancers and startups
- Guru plan at $249.95/month: Caters to growing businesses and small agencies
- Business plan at $499.95/month: Serves larger agencies and enterprises
- Enterprise plan (custom pricing): For organizations that need custom solutions
Pro Plan ($139.95/month): Entry-Level Features
Semrush’s Pro plan offers a wealth of [keyword research](/content/tools/keyword "Free Keyword Research Tool by Backlinko"/index.html), backlink analysis, and competitor research features.
Pro Plan Limits:
- 5 projects
- 500 keywords to track
- 3,000 daily reports
- 100,000 pages to crawl
- 10,000 results per report
- 250 keyword metrics updates per month
- 500 SEO Ideas Units
- 5 scheduled PDF reports
Guru Plan ($249.95/month): Advanced Features for Growing Teams
Semrush’s Guru plan significantly expands on the Pro plan’s capabilities. It is ideal for growing marketing teams and small agencies that need more comprehensive tools and data access.
Guru Plan Limits:
- 15 Projects
- 1,500 keywords to track
- 5,000 daily reports
- 300,000 pages to crawl
- 30,000 results per report
- 1,000 keyword metrics updates per month
- 800 SEO Ideas Units
- 20 scheduled PDF reports
Business Plan ($499.95/month): Enterprise-Grade Capabilities
The Business plan targets larger agencies and marketing teams that need extensive data access and advanced features.
Business Plan Limits:
- 40 projects
- 5,000 keywords to track
- 10,000 daily reports
- 1,000,000 pages to crawl
- 50,000 results per report
- 5,000 keyword metrics updates per month
- 2,000 SEO Ideas Units
- 50 scheduled PDF reports
Enterprise Plan: Custom Solutions for Large Organizations
The Enterprise tier offers customized solutions for large organizations with complex needs.
Semrush’s AI Visibility Toolkit Pricing
The AI Visibility Toolkit from Semrush is a standalone subscription designed to help marketers adapt to how search is evolving in the age of artificial intelligence. It is ideal for agencies, content marketers, and bloggers who want to monitor and improve their brand’s visibility.
Key Features Include:
- Visibility Overview
- Brand Performance Analysis
- Prompt Tracking
Semrush Pricing for All Other Toolkits
| Toolkit | Pricing | Purpose | Key Features |
|---|---|---|---|
| Content | $60 | AI-driven content creation | AI article generation; SEO brief & topic research; etc. |
| Traffic | $289 per user | Market & competitive research | Traffic analytics; competitor benchmarking; etc. |
| Local | Essentials: $30 Pro: $60 |
Local SEO & business listing management | Google Business Profile optimization; local citation management; etc. |
| Social | Base: $20 Pro: $40 Business: $250 |
Social media planning | Social posting; profiling; analytics & reporting |
| Advertising | Base: $99 Pro: $220 |
PPC & paid advertising research | PPC keyword research; competitor ad analysis; etc. |
Conclusion
Choosing the right Semrush plan ultimately depends on your specific marketing goals and resources. To dive deeper into Semrush’s capabilities and make a more informed decision, check out our comprehensive [Semrush review](/content/semrush-review "Semrush Review: My #1 Choice for SEO Success"/index.html).