SEO Maintenance: Here's What to Do & How Often
6 Steps to Get AI to Recommend Your Brand
What Is SEO Maintenance?
SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings.
How Much Maintenance Does SEO Require?
The level of SEO maintenance you need depends on your website’s size and the competitive landscape of your industry.
SEO Is an Ongoing Process
“Set it and forget it” doesn’t work when it comes to SEO. You need to continuously check on and maintain your website’s SEO performance because:
- Google regularly updates its algorithm
- Your competitors are probably continuously optimizing their websites
- Your technical SEO health might deteriorate over time
- Your content can become outdated and inaccurate
How to Maintain Your SEO Results
While there are a lot of aspects to keep on top of, maintaining your SEO doesn’t have to be overwhelming. Here’s how you can focus your efforts on the SEO maintenance tasks likely to yield the best results.
Track Performance Metrics and Identify Issues
Performance metrics are key indicators that show how well your website performs in search results. Here are two metrics you need to track:
- Keyword rankings: Monitor how well your pages rank for your target keywords.
- Search traffic: Keep an eye on your organic traffic.
Refresh Outdated Content
Updating your content helps maintain its rankings and keeps the information relevant to your visitors. So, we recommend you review your content every six months.
Monitor and Fix Technical SEO Issues
Technical SEO issues are problems that can prevent search engines from properly crawling, indexing, or ranking your website. We suggest you perform technical SEO checks at least once every month.
Manage Your Local SEO
If you’re a local business owner trying to attract nearby customers, maintaining your local SEO will help keep your business visible and relevant in local search results.
Stay Informed on Industry News
Keeping up with the industry changes helps you adapt your strategy and maintain SEO results. You can stay informed about recent developments by:
- Monitoring industry news websites like Search Engine Land
- Reading Google’s official Search Central Blog
Boost Your SEO Knowledge to Maintain Your Rankings
Here are a few helpful resources to give you the knowledge to stay on top of your site’s SEO: