19 NEW SEO Techniques [2024 Update]
6 Steps to Get AI to Recommend Your Brand
These are the same strategies that I use to generate 438,950 organic visitors every month:
Let’s dive right in:
1. Discover Untapped Keywords on Reddit
Reddit is a keyword research goldmine. Here’s exactly how to use Reddit for keyword research.
First, head over to Reddit. If you know a subreddit where your target audience hangs out, head directly there.
For example, let’s say you wanted to write an article about The Paleo Diet. You want to go to the r/paleo subreddit.
If you’re not sure where your audience is on Reddit, no worries. Just search for your topic…
Finally, look for terms that appear again and again. If people are talking about these topics on Reddit, chances are they’re searching for those same terms in Google.
2. Optimize Your Site for Google RankBrain
A while back, Google announced their RankBrain algorithm. As it turns out, this update was a game-changer.
Google RankBrain is Google’s machine learning algorithm. This new ML algorithm allowed Google to accurately measure how users interact with the search results.
Here are two simple, easy-to-implement tips that are working super well right now:
Improve Your Organic Click-Through Rate (CTR)
One of the easiest ways to get more clicks is to add numbers to your title and description tag.
Improve Your Bounce Rate and “Dwell Time”
Write compelling introductions that encourage people to take action.
3. Update, Upgrade and Republish Old Blog Posts
Instead of writing a new post, consider adding it to an existing post. This can breathe new life into older content and boost traffic.
4. Write Compelling Title and Description Tags
Look at that keyword’s Google Adwords ads. You can use copy from these ads to make your title and description tags more compelling.
5. Find Broken Link Building Opportunities on Wikipedia
Broken link building is one of my favorite link-building strategies. When a Wikipedia editor stumbles upon a dead link, they add a footnote next to the link that says “dead link.”
6. Copy Your Competitors Best Keywords
Find a competing site that’s already ranking well in Google. You can easily find keywords that they already rank for using a tool like Semrush.
7. Optimize Your Content to Maximize Social Shares
Creating share-worthy content can enhance your off-page SEO strategy. My post about link building has successfully achieved this.
8. Link Out to Authority Sites
Google evaluates your page partly on the quality and relevancy of that page’s outbound links. Linking to at least 3 quality, relevant resources in every piece of content helps establish it as a hub of helpful info.
9. Send Authority to Underperforming Pages
Using internal links to boost pages that are ranking on the 2nd or 3rd page can help improve their rankings significantly.
10. Increase Email Outreach Response Rates
Use the word “because” early in your email to improve response rates.
11. Write Long YouTube Descriptions
Write long video descriptions to improve your video’s ranking in search results.
12. Optimize Content For Semantic SEO
Cover subtopics related to your target keyword to help Google understand the topic of your page.
13. Embed Long Tail Keywords In Title Tags
Find long-tail terms that you can embed into your titles for faster search engine traffic.
14. Use Wikipedia for Keyword and Topic Ideas
Check Wikipedia for closely related keywords and topics that you can utilize in your strategy.
15. Find Link Building Opportunities From “Best of” Lists
Conduct searches for posts that curate lists of industry blogs to build relationships and promotional opportunities.
16. Publish Content With At Least 1,447 Words
Longer content typically ranks better in Google search results because it provides more in-depth information.
17. Remember the “First Link Priority Rule”
Only the first link pointing to a page is counted by Google, so use keyword-rich anchors in your site’s navigation.
18. Create Your Own Keywords
Creating original terms can help you rank #1 for those keywords as no one else is optimizing for them.
19. Use Creative Seed Keywords
Using unique seed keywords helps you discover keywords your competition may not have found.