Serpstat Review: Is This SEO Tool Worth It?

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What Is Serpstat?

Serpstat is an SEO software suite founded by Oleg Salamaha. It’s slowly evolved from a keyword research tool into a “growth hacking tool” that contains features for link building, technical SEO, PPC and more.

If you’ve ever used a major SEO tool (like [Moz](/content/hub/seo/moz-pro "Moz Pro"/index.html) or [SEMrush](/content/hub/seo/semrush "SEMrush"/index.html)) you’ll be right at home with Serpstat. It’s got many of the same features. And a similar UI.

Website Analysis: See What’s Working For Your Competitors

Here’s where you get a deep dive into a competitor’s SEO and PPC.

Again: if you’ve used Ahrefs or SEMrush lately, this feature should look familiar to you.

You get data on that site’s best [SEO keywords](/content/hub/seo/seo-keywords "SEO Keywords"/index.html):

And the Google Ads keywords that are bringing them the most traffic.

In my opinion, the “competitors in organic search” report is really well done:

There’s even a “competitors graph” to help you visualize that site’s main competitors on the first page of Google.

Organic Keywords: Find Your Competitors’ Top SEO Terms

If you use Serpstat for SEO, then you’ll probably find yourself using the “Organic keywords” report more than any other.

Unfortunately, I didn’t find the data here to be super accurate. For example, I decided to run my own site through the tool.

To be fair: no 3rd party tool is going to get this 100% right. You’d need [the Google Search Console](/content/google-search-console "Google Search Console Guide"/index.html) for that.

Top Pages: Discover SEO Content That’s Already Working

You can also use Serpstat to see the pages on a site that rank for lots of different keywords.

For whatever reason, this list was WAY more accurate than the organic keywords report.

PPC Research: See a Competitor’s Top Google Ads

Overall, I found Serpstat’s PPC research to be really good.

Their “Ad research” report gives you a full breakdown of the ads that they’re sending to a specific URL.

Serpstat’s Keyword Tool

Serpstat’s keyword research tool is solid.

Serpstat Backlink Analysis

Serpstat’s backlink analysis is similar to most other [backlink checkers](/content/best-backlink-checker "Whats The Best Backlink Checker"/index.html) out there.

Serpstat Rank Tracking

If you’ve used one rank tracking tool you’ve pretty much used them all.

Plus, you can track rankings from a specific city.

Serpstat’s Site Audit Tool

So I ran it on a site that I know inside and out: my own 🙂

Serpstat Support

Fortunately, Serpstat has a chat option.

Serpstat Pricing

Like most tools, Serpstat’s pricing depends on how much data you need.

Serpstat: Things I Liked

Great UX: I found Serpstat to have a clean UI.
Fast and Helpful Support: A big checkmark here.
World-Class SEO Audit Tool: Serpstat’s SEO audit tool was fast, easy to use and thorough.
Daily Rank Tracking: Serpstat’s rank tracker updates daily.
Solid PPC Analysis: If you’re big into Google Ads, you’ll probably get a ton of value out of Serpstat’s PPC tool suite.

Serpstat.com: Things I Didn’t Like

Inaccurate SEO Research.
Confusing UX Writing.
Lack of Unique Features.
No Content Marketing Tools.

My Overall Serpstat Review

Overall, Serpstat is a solid SEO tool. However, the features themselves are a mixed bag. The SEO site audit feature is super good. But their SEO competitor analysis feature is inaccurate and buggy.