Backlinko: SEO, Content Marketing, & Link Building Strategies
6 Steps to Get AI to Recommend Your Brand
Welcome to Backlinko
Learn How to Win in the Future of AI Search
“I thought the blog was good. But the newsletter? Even better!”
Kieran Flanagan, SVP Marketing at HubSpot
Free SEO Tools
Audit your site, check your backlinks, and research keywords. All free.
Latest How-To Guides
Our latest and greatest step-by-step guides on all SEO, AI search, link building, and content marketing.
Backlinko Resource Hubs
SEO Basics
What you'll learn
Learn the basics of SEO all in one place, including AI search, crawling, indexing, search engine ranking signals, choosing keywords, content freshness, anchor text, and more.
Featured resources
- What Is SEO?
- Website Architecture
- SEO vs. SEM
- Search Engine Ranking Factors
- SEO Metrics
- What Are SERPs?
- Free Keyword Tool
- Free Keyword Rank Checker
- Free Website Authority Checker
- Free Backlink Checker
- Free Keyword Generator
- Free Website Traffic Checker
Link Building
What you'll learn
Learn specific strategies that you can use to build links to your site, including Building Brand Mentions, Link Bait, Evergreen Content and data-driven industry studies.
Featured resources
- Link Building in 2026: 5 Proven Ways to Boost Authority
- Link Building Strategies: The Complete List
- 7 Link Building Services That Actually Work
- Broken Link Building
Content Marketing
What you'll learn
Learn the basics of content marketing right here. This introductory section covers the basics, like developing a content marketing strategy, the different types of content that you can create, how to find topic ideas, and more.
Featured resources
Video Marketing
What you'll learn
Learn the specific steps for creating a popular YouTube channel from the ground up. You’ll also see actual examples of YouTubers that have built thriving channels in record time.
Featured resources