6 Steps to Get AI to Recommend Your Brand

Snapchat launched in July 2011 as an “ephemeral” messaging platform. The app, originally called “Picaboo”, was initially only available on iOS. The Picaboo app didn’t take off right away, with only 127 users in its first few months.

A rebrand to Snapchat and release on Android fueled rapid growth. The app then quickly reached a milestone of 100,000 daily active users about a year after launch.

Today, Snapchat has more than 474 million daily active users around the globe. Snapchat reported $5.93 billion in revenue in 2025, up from $2.5 billion in 2020.

Overview of Snapchat

Here’s an overview of what you’ll learn about Snapchat:

• Snapchat has 474 million daily active users.
• Snapchat+ has 25 million subscribers.
• On average, over 4.75 billion Snaps are created every day.
• Snapchat generated $5.93 billion in annual revenue in 2025.

Snapchat Stats (Top Picks)

• Snapchat has 474 million daily active users.
• Snapchat+ has 25 million subscribers.
• On average, over 4.75 billion Snaps are created every day.
• Snapchat generated $5.93 billion in annual revenue in 2025.

How Many People Use Snapchat on a Daily Basis?

Snapchat has 474 million daily active users worldwide. A year-over-year increase of 5% from 453 million daily users in Q4 2024.

Snapchat added over 200 million new daily active users worldwide over the past 5 years.

Daily Active Users Growth (2012-2025)

Sources: Business Insider, Snapchat

Snapchat’s Daily Active Users in North America

19.83% (94 million) of Snapchat’s daily active users are based in North America (including Mexico, the Caribbean, and Central America).

We’ve charted Snapchat’s daily active user growth in North America since 2014 by quarter:

Snapchat’s Daily Active User Growth in Europe

Snapchat reports that 20.68% (98 million) of Snapchat’s daily active users are based in Europe (including Russia and Turkey).

Daily Active Users Growth in Europe (2014-2025)

Snapchat’s Daily Active User Growth in the Rest of the World

According to company data, 59.49% (282 million) of Snapchat’s daily active users are located in Asia, Africa, South America, and Australia.

Daily Active Users Growth in the Rest of the World (2013-2025)

Snapchat+ Subscribers

Snapchat offers a paid subscription to access exclusive features on the app – Snapchat+, which was launched in June 2022.

Snapchat’s monthly subscription costs $3.99.

Snapchat+ has 25 million subscribers as of February 2026. That’s up from the 2 million Snapchat+ members reported in January 2023.

Currently, 5.27% of Snapchat’s daily active user base (474 million) pays for a subscription to access experimental Snapchat features.

How Many Snaps Are Created Every Day?

A “Snap” is a picture or video sent via the Snapchat app.

According to Snapchat’s most recent internal data, over 55,000 Snaps are created on the platform every second, totaling 4.752 billion Snaps per day as of Q4 2022.

Daily Snaps Created (2016-2022)

Snapchat Product Features

Snapchat has introduced around 200 product features since 2011.

Product Innovations by Year

Snap Map

Snap Map is a location-sharing feature of Snapchat, which allows users to find other users and places on a map.

400 million users access Snap Map on a monthly basis as of 2025. An increase from 250+ million users in Q4 2020.

Lens Studio

Snapchat offers Lens Studio, a free platform to develop AR lenses for Snapchat, Spectacles, or other apps via Camera Kit.

According to the company, more than 5 million lenses have been created by over 0.45 million creators to date on the platform.

Snapchat Acquisitions

Snapchat has made 34 acquisitions to date.

Snapchat Patents

As of December 2025, Snap Inc. held approximately 5,927 issued patents.

Snapchat Annual Revenue

Snapchat has reported $5.93 billion in annual revenue in 2025. That’s a 11% increase on 2024’s figure.

Annual Revenue (2014-2025)

Annual Revenue by Region: North America

The North American market (including Mexico, the Caribbean, and Central America) contributed 60.37% ($3.58 billion) of Snapchat’s annual revenue in 2025.

Annual Revenue in North America (2016-2025)

Annual Revenue by Region: Europe

The European region (including Russia and Turkey) contributed 19.06% ($1.13 billion) of Snapchat’s revenue in 2025.

Annual Revenue in Europe (2016-2025)

Annual Revenue by Region: Rest of the World

The Rest of the World (Asia, Africa, South America, and Australia) market accounted for 20.74% ($1.23 billion) of Snapchat’s revenue in 2025.

Annual Revenue in Rest of the World (2016-2025)

Snapchat Average Revenue per User

Snapchat defines average revenue per user (ARPU) as quarterly revenue divided by the average daily active users.

Snapchat reported an average revenue of $3.62 per user in Q4 2025. That’s down from $3.44 a year earlier.

Average Revenue per User (2016-2025)

Snapchat Users by Country

Snapchat’s user base in its 10 largest markets (by the size of the social platform audience) contributes a total of 70.82% of Snapchat’s global advertising audience reach (out of a total of 737.6 million).

Breakdown of Snapchat Users by Country

Snapchat Audience Reach Rate by Country

Time Spent Using Snapchat

On average, time spent using Snapchat reached 30 minutes per day among users ages 18+ in the US in 2025.

According to company data, Snapchat users in the US open the app nearly 40 times a day, on average.

Snapchat Demographics

The Snapchat ad audience predominantly consists of users aged 18-24, accounting for 35.4% of Snapchat’s total ad audience.

Breakdown of Snapchat Ad Audience Profile

Snapchat Employees

Snapchat had 5,261 full-time employees as of December 2025. That’s down from 5,661 full-time employees reported as of December 2021.

Number of Snapchat Employees (2016-2025)