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Free Ecommerce Keyword Tool

Get accurate search volumes and keywords to boost your ecommerce SEO and Google Ads campaigns.

Ecommerce Keyword Research

Ecommerce keyword research follows much of the same processes as regular keyword research. But there are a few key differences that can make or break your overall [SEO strategy](/content/seo-strategy "How to Create an Effective SEO Strategy"/index.html).

Our free ecommerce keyword research tool is built with these nuances in mind. This ensures you can find relevant keywords for your ecommerce store that are actually likely to drive results for your business.

To use the tool, just enter a broad keyword related to what you sell and click “ Find Keywords.”

You’ll then get a list of keyword ideas related to your seed term.

All of these could be relevant keywords to target, but to understand which ones are best for your business specifically, pay attention to the metrics they provide:

• Volume: This tells you how many people search for that keyword each month
• KD %: This is the keyword difficulty, a measure of how tough it would be to rank in the top 10 for that keyword
• CPC: This is the cost per click that advertisers pay for this keyword
• # of results: This tells you how many organic (unpaid) search results appear for this keyword
• Search trend: This indicates the popularity of each search term over time

Search Volume

First, you want to see some sort of search volume. If nobody is searching for your target keyword, it won’t drive any traffic (or sales).

What a “good” search volume is will depend on your business and industry.

Keyword Difficulty

You need to balance search volume with the other metrics our tool shows you. For example, high-volume keywords typically also have a high keyword difficulty.

Cost per Click (CPC)

If you’re running ads for these keywords, you’ll want to pay attention to the CPC. This tells you roughly how much each click will cost if you rank for that keyword with a PPC ad in search results.

Search Trend

The search trend can indicate whether the keyword is seasonal, or if it’s rising in popularity. This can be super important for seasonal online stores in particular.

Search Intent

Another metric you’ll want to consider is the search intent. I’ll talk a bit more about this in the next section, but you should know that our ecommerce keyword tool automatically filters for commercial and transactional keywords.

What Makes Ecommerce Keyword Research Different?

Unique Commercial Intent

Search intent is essentially the reason behind a given search. There are four main types:

• Informational: The searcher is looking to learn more about something
• Navigational: The searcher is looking for a specific page or website
• Commercial: The searcher is looking for more information about a product (or products)
• Transactional: The searcher is looking to make a purchase

Product-Specific Considerations

Another aspect of ecommerce keyword research that many other website owners don’t have to worry about is the large-scale nature of many stores’ product catalogs.

Your ecommerce store might have different categories (like men and women’s shoes), styles, sizes, colors, use cases, and more.

Seasonal and Trend Factors

Pretty much every ecommerce store will feel the impact of seasonality. Focusing on the right keywords at the right times therefore becomes a priority.

Product Pages vs. Blog Pages

For example, you might want to create a blog post all about organic coffee to tell people about your products. But when you type “organic coffee” into Google, you see a lot of product-focused search results.

How to Do Keyword Research for an Ecommerce Store

Method 1: Mine Amazon’s Autocomplete

To use this technique, just type your main product keyword into Amazon’s search bar. Add modifiers like “with,” “for,” and each letter of the alphabet to uncover buyer-focused keywords.

Method 2: Use the “Completed Items” Hack

eBay’s completed listings are a goldmine for converting keywords.

How to Access Completed Listings

Go to eBay’s advanced search and check the “ Completed items” and “ Sold items” boxes.

Method 3: Use a Dedicated Ecommerce Keyword Research App

Using a dedicated ecommerce keyword research tool or app is an efficient way to find the search terms your potential customers are using. An example is Semrush’s Ecommerce Keyword Analytics.

Start Finding Keywords for Your Ecommerce Store

Using any of the methods above will help you find keywords your potential customers are using to find products just like yours.