6 Steps to Get AI to Recommend Your Brand

Twitch statistics (Top Picks)

• Twitch currently gets more than 240 million unique visitors every month. That’s up from 55 million users in 2015.

• Over 50,000 live Twitch broadcasts are going on at any given time.

• More than 17 billion hours of content have been viewed on Twitch in 2025.

• The US has the biggest share of Twitch viewers. It’s home to nearly 1 in 4 users.

• More than 17 billion hours of content have been viewed on Twitch in 2025.

• 63% of Twitch users are men.

• 73% of Twitch users are aged 34 and under.

• The Twitch app has been downloaded over 100 million times.

• League of Legends is the most-watched title on Twitch, with streams of the video game accumulating over 1.67 billion views in 2025.

Twitch Monthly Active Users

Monthly active users (MAUs) refer to the number of unique visitors Twitch receives in a given month. The statistics in this section give an indication of the size of the overall Twitch user base.

• In October 2025, Twitch had 1.16 billion visitors to the website.
• Each month, more than 7 million unique streamers publish content to Twitch.
• In October 2025, the number of streamers reached 6.5 million.
• Over 1.4 billion hours of video were watched on Twitch in October 2025.
• Twitch receives more than 1.8 billion hours of video views in its biggest months.
• Twitch recorded an all-time peak of 2.3 billion hours of watch time in May 2021.
• In the US alone, there are more than 37 million Twitch monthly active users.

Sources: Semrush, TwitchTracker, Statista

Twitch Daily Active Users

Daily active users (DAUs) refer to the number of unique visitors Twitch receives on a daily basis. While monthly statistics give a more holistic picture, DAU figures show how Twitch has become part of the everyday routine for many people.

• There are over 30 million daily active users on Twitch.

• On average, there are over 2 million people watching Twitch streams at any given time.

• In 2025, more than 17 billion hours of content have been viewed on Twitch.

• In 2025, the average number of concurrent broadcasting channels is 93,500.

Sources: Federal Trade Commission, Twitch, Twitch Tracker

Twitch User Growth

Twitch grew rapidly following its launch in 2011. In its first year, the streaming platform was already receiving over 3 million unique visitors per month.

But by drawing a number of sources together, we have charted the growth of the Twitch user base over time:

Sources: CNBC, The Verge, ARSTechnica, HBS

Twitch as a Social Media Preference among Video Gamers

Twitch ranks 6th (after YouTube, Facebook, Instagram, Discord, and X) as the most popular social media platform among video gamers in the US.

Here’s the complete list of social media platforms that are most commonly used among video gamers:

Source: Statista

Twitch Users by Country

Given that Twitch is known for its eSports streams, there is a perception that the Asia Pacific market drives a lot of the viewing. Here are the five countries that make up the greatest percentage of the Twitch viewership:

Sources: Statista, Semrush, BBC, Newzoo

Twitch User Demographics

Twitch doesn’t routinely release demographics data. Here’s what we know about the cohort of 140 million plus Twitch viewers.

Gender demographics

As of September 2023, 63% of Twitch users aged 18-64 in the US were male, with the remaining 37% made up of female users.

Source: Statista

Age demographics

Twitch is dominated by younger viewers. Here is the complete age breakdown:

Source: Statista

Twitch Usage by Device

Worldwide, there are an estimated 6.04 billion users who access the internet via mobile devices. 37% of Twitch visitors come from mobile devices.

Here’s a detailed breakdown of Twitch app downloads by quarter:

Sources: Semrush 1, Semrush 2, Statista 1, Statista 2

Most Popular Twitch Channels

Here is the list of the top 10 Twitch channels by followers:

Sources: Statista, SocialBlade

Most Popular Games on Twitch

Here are the 10 most-watched games on Twitch, sorted by total views:

Source: Statista