Cloudflare Stats for 2026: How Many Websites Use Cloudflare?
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Founded in 2009, Cloudflare has become a leading internet security company offering global cloud services.
The business generated $1.3 billion in revenue in 2023, showing a 32.97% year-over-year increase. According to Cloudflare, its customers include 30% of Fortune 500 companies.
Read on to discover the latest Cloudflare data for 2026.
Here’s a quick summary of what we’ll cover:
- Cloudflare Key Stats
- How Many Websites Use Cloudflare?
- Cloudflare Paying Customers
- Cloudflare Large Customers
- Cloudflare Revenue
- Cloudflare Revenue Breakdown by Region
- Cloudflare Revenue Breakdown by Type of Customers
- Cloudflare Total Operating Expenses
- Cloudflare Sales and Marketing Expenses
- Cloudflare Research and Development Expenses
- Cloudflare General and Administrative Expenses
- How Many People Work at Cloudflare?
Cloudflare Key Stats
- 24.03 million active websites use Cloudflare.
- Cloudflare has a total of 210,166 paying customers.
- The internet security company has 3,046 large customers (contributing more than $100,000 in annualized revenue each).
- Cloudflare generated $1.3 billion in revenue in 2023.
- Nearly half ( 47.7%) of Cloudflare’s revenue came from customers with a billing address outside of the United States.
- Cloudflare currently has 3,902 full-time employees.
How Many Websites Use Cloudflare?
In total, 24,030,148 active websites use Cloudflare worldwide. Ranked by traffic, 4,332 out of 10,000 most popular websites globally use Cloudflare.
Of all the live websites using Cloudflare, 2,469,436 (10.28%) are registered in the United States.
Here’s a breakdown of the number of live websites by country:
| Country | Live Websites Using Cloudflare |
|---|---|
| United States | 2,469,436 |
| United Kingdom | 779,134 |
| Brazil | 516,559 |
| Germany | 491,043 |
| Russia | 441,068 |
| Australia | 407,039 |
| Canada | 307,524 |
| China | 285,560 |
| India | 282,323 |
| France | 223,462 |
Source: Built With
Cloudflare Paying Customers
Cloudflare has 210,166 paying customers as of June 2024, showing a 20.7% year-over-year increase.
Cloudflare’s paying customer base has grown by 2.19x since Q2 2020.
| Date | Cloudflare Paying Customers |
|---|---|
| Q4 2016 | 35,002 |
| Q4 2017 | 49,309 |
| Q1 2018 | 58,330 |
| Q2 2018 | 62,653 |
| Q3 2018 | 67,643 |
| Q4 2018 | 72,823 |
| Q1 2019 | 73,555 |
| Q2 2019 | 77,626 |
| Q3 2019 | 80,986 |
| Q4 2019 | 84,154 |
| Q1 2020 | 89,223 |
| Q2 2020 | 96,178 |
| Q3 2020 | 100,968 |
| Q4 2020 | 111,183 |
| Q1 2021 | 119,206 |
| Q2 2021 | 126,735 |
| Q3 2021 | 132,390 |
| Q4 2021 | 140,096 |
| Q1 2022 | 154,109 |
| Q2 2022 | 151,803 |
| Q3 2022 | 156,000 |
| Q4 2022 | 162,086 |
| Q1 2023 | 168,159 |
| Q2 2023 | 174,129 |
| Q3 2023 | 182,027 |
| Q4 2023 | 189,791 |
| Q1 2024 | 197,138 |
| Q2 2024 | 210,166 |
Source: Cloudflare
Cloudflare Large Customers
The minimum threshold for being considered a “large customer” by Cloudflare is an annualized revenue of $100,000 or more per account.
Cloudflare had a total of 3,046 large customers in Q2 2024, contributing more than $100,000 in annualized revenue.
Here’s a table showing a number of Cloudflare customers with an annualized spend of $100K or more since 2016:
| Date | Cloudflare Large Customers |
|---|---|
| Q4 2016 | 95 |
| Q4 2017 | 160 |
| Q1 2018 | 197 |
| Q2 2018 | 235 |
| Q3 2018 | 261 |
| Q4 2018 | 294 |
| Q1 2019 | 336 |
| Q2 2019 | 387 |
| Q3 2019 | 451 |
| Q4 2019 | 526 |
| Q1 2020 | 556 |
| Q2 2020 | 637 |
| Q3 2020 | 736 |
| Q4 2020 | 828 |
| Q1 2021 | 945 |
| Q2 2021 | 1,088 |
| Q3 2021 | 1,260 |
| Q4 2021 | 1,416 |
| Q1 2022 | 1,537 |
| Q2 2022 | 1,749 |
| Q3 2022 | 1,908 |
| Q4 2022 | 2,042 |
| Q1 2023 | 2,156 |
| Q2 2023 | 2,352 |
| Q3 2023 | 2,558 |
| Q4 2023 | 2,756 |
| Q1 2024 | 2,878 |
| Q2 2024 | 3,046 |
Source: Cloudflare
Cloudflare Revenue
Cloudflare generated $401 million in revenue in Q2 2024. And $1.3 billion in revenue across 2023.
Here’s a table with Cloudflare revenue since 2016:
| Year | Cloudflare Revenue |
|---|---|
| 2016 | $84.81 million |
| 2017 | $134.91 million |
| 2018 | $192.67 million |
| 2019 | $287.02 million |
| 2020 | $431.06 million |
| 2021 | $656.43 million |
| 2022 | $975.24 million |
| 2023 | $1.3 billion |
| Q1 2024 | $378.6 million |
| Q2 2024 | $401 million |
Source: Cloudflare
Cloudflare Revenue Breakdown by Region
In 2023, Cloudflare generated $678.18 million in revenue from clients with a billing address in the United States, accounting for a 52.3% share of global revenue. The company’s revenue from the US market has increased by 31.5% over the previous year.
Here’s a table showing Cloudflare’s revenue from customers in the United States since 2016:
| Year | Cloudflare US Revenue (Share of Total) |
|---|---|
| 2016 | $43.18 million (50.91%) |
| 2017 | $64.94 million (48.14%) |
| 2018 | $92.65 million (48.09%) |
| 2019 | $144.57 million (50.37%) |
| 2020 | $218.19 million (50.62%) |
| 2021 | $342.58 million (52.19%) |
| 2022 | $515.72 million (52.88%) |
| 2023 | $678.18 million (52.3%) |
| Q1 2024 | $196.46 million (51.89%) |
Cloudflare brought in $356.57 million in revenue from customers with a billing address in Europe, the Middle East, and Africa (EMEA) in 2023. That represents an increase of 35.08% over the previous year.
Cloudflare’s EMEA revenue share has reached 27.84% in Q1 2024 (27.5% in 2023), increasing from 20.86% in 2016.
We’ve charted Cloudflare’s revenue from customers in Europe, the Middle East, and Africa since 2016:
| Year | EMEA Revenue (Share) |
|---|---|
| 2016 | $17.69 million (20.86%) |
| 2017 | $31.88 million (23.63%) |
| 2018 | $48.44 million (25.14%) |
| 2019 | $68.42 million (23.84%) |
| 2020 | $109.27 million (25.35%) |
| 2021 | $172.13 million (26.22%) |
| 2022 | $258.29 million (26.48%) |
| 2023 | $356.57 million (27.5%) |
| Q1 2024 | $105.38 million (27.84%) |
Cloudflare’s revenue from customers in the Asia Pacific region reached $168.83 million in 2023 – a 26.6% year-over-year growth.
Here’s a table including Cloudflare’s revenue from customers with a billing address in the Asia Pacific region since 2016:
| Year | Asia Pacific Revenue (Share) |
|---|---|
| 2016 | $8.5 million (10.02%) |
| 2017 | $15.46 million (11.46%) |
| 2018 | $38.85 million (20.16%) |
| 2019 | $55.13 million (19.21%) |
| 2020 | $76.12 million (17.66%) |
| 2021 | $96.54 million (14.71%) |
| 2022 | $133.35 million (13.67%) |
| 2023 | $168.83 million (13.02%) |
| Q1 2024 | $47.65 million (12.59%) |
In 2023, Cloudflare generated $93.17 million in revenue from “other markets” (outside of the United States, Europe, the Middle East, Africa, and Asia Pacific). This represents a growth of 37.26% over the previous year.
We’ve charted Cloudflare’s revenue from other markets since 2016:
| Year | Cloudflare Other Markets Revenue |
|---|---|
| 2016 | $5.37 million |
| 2017 | $8.2 million |
| 2018 | $12.73 million |
| 2019 | $18.9 million |
| 2020 | $27.42 million |
| 2021 | $45.18 million |
| 2022 | $67.88 million |
| 2023 | $93.17 million |
| Q1 2024 | $29.1 million |
Cloudflare Revenue Breakdown by Type of Customers
As such, the company brought in $1.09 billion in direct customer revenue in 2023 – an 84.39% share of total revenue. Cloudflare’s direct customer revenue increased by 28.34% over the past year.
Here’s a detailed overview of Cloudflare’s direct customer revenue since 2016:
| Year | Cloudflare Direct Customers Revenue (Share of Total) |
|---|---|
| 2016 | $81.34 million (95.91%) |
| 2017 | $127.07 million (94.19%) |
| 2018 | $179.44 million (93.13%) |
| 2019 | $260.53 million (90.77%) |
| 2020 | $385.76 million (89.49%) |
| 2021 | $582.62 million (88.76%) |
| 2022 | $852.72 million (87.44%) |
| 2023 | $1.09 billion (84.39%) |
| Q1 2024 | $308.15 million (81.39%) |
Cloudflare generated $202.4 million in channel partners revenue in 2023. And $70.45 million in the first three months of 2024.
Here’s Cloudflare’s channel partners revenue since 2016:
| Year | Cloudflare Channel Partners Revenue (Share of Total) |
|---|---|
| 2016 | $3.45 million (4.07%) |
| 2017 | $7.85 million (5.82%) |
| 2018 | $13.23 million (6.87%) |
| 2019 | $26.5 million (9.23%) |
| 2020 | $45.3 million (10.51%) |
| 2021 | $73.8 million (11.24%) |
| 2022 | $122.52 million (12.56%) |
| 2023 | $202.4 million (15.6%) |
| Q1 2024 | $70.45 million (18.61%) |
Cloudflare Total Operating Expenses
Cloudflare’s operating expenses totaled $1.18 billion in 2023. That’s an increase of 24.52% over the previous year.
The following table shows Cloudflare’s total operating expenses since 2016:
| Year | Cloudflare Total Operating Expenses |
|---|---|
| 2016 | $77.86 million |
| 2017 | $115.86 million |
| 2018 | $234.04 million |
| 2019 | $331.54 million |
| 2020 | $436.77 million |
| 2021 | $636.98 million |
| 2022 | $943.83 million |
| 2023 | $1.18 billion |
| Q1 2024 | $348.11 million |
Cloudflare Sales and Marketing Expenses
Cloudflare’s sales and marketing expenses amounted to $599.12 million in 2023, making up 50.98% of total operating expenses.
| Year | Cloudflare Sales and Marketing Expenses (Share of Total) |
|---|---|
| 2016 | $40.12 million (51.53%) |
| 2017 | $61.9 million (53.43%) |
| 2018 | $94.39 million (40.33%) |
| 2019 | $159.3 million (48.05%) |
| 2020 | $217.87 million (49.88%) |
| 2021 | $328.07 million (51.5%) |
| 2022 | $465.76 million (49.35%) |
| 2023 | $599.12 million (50.98%) |
| Q1 2024 | $194.1 million (55.76%) |
Cloudflare Research and Development Expenses
In 2023, Cloudflare reported $358.14 million in research and development expenses. The company’s research and development expenses grew by 20.06% over the previous year.
| Year | Cloudflare Research and Development Expenses (Share of Total) |
|---|---|
| 2016 | $23.66 million (30.39%) |
| 2017 | $33.65 million (29.04%) |
| 2018 | $54.46 million (23.27%) |
| 2019 | $90.7 million (27.36%) |
| 2020 | $127.14 million (29.11%) |
| 2021 | $189.41 million (29.74%) |
| 2022 | $298.3 million (31.61%) |
| 2023 | $358.14 million (30.47%) |
| Q1 2024 | $87.7 million (25.19%) |
Cloudflare General and Administrative Expenses
Cloudflare spent $217.97 million in general and administrative expenses in 2023. And an additional $66.31 million in Q1 2024.
| Year | Cloudflare General and Administrative Expenses (Share of Total) |
|---|---|
| 2016 | $14.07 million (18.07%) |
| 2017 | $20.3 million (17.52%) |
| 2018 | $85.18 million (36.4%) |
| 2019 | $81.58 million (24.61%) |
| 2020 | $91.75 million (21.01%) |
| 2021 | $119.5 million (18.76%) |
| 2022 | $179.77 million (19.05%) |
| 2023 | $217.97 million (18.55%) |
| Q1 2024 | $66.31 million (19.05%) |
Source: Cloudflare
How Many People Work at Cloudflare?
As of June 2024, Cloudflare has 3,902 employees worldwide. The company’s headcount has grown by 21.29% since December 2022.
Here’s a table showing Cloudflare’s employee count since Q1 2018:
| Date | Cloudflare Headcount |
|---|---|
| 2018 | 1,069 |
| 2019 | 1,270 |
| 2020 | 1,788 |
| 2021 | 2,440 |
| 2022 | 3,217 |
| 2023 | 3,682 |
| Q1 2024 | 3,704 |
| Q2 2024 | 3,902 |
Average compensation is estimated to be $138,324. Based on 86 records of employees with an H1B visa, the median base salary at the company is $164,500.
Conclusion
That’s all for our list of Cloudflare stats in 2026.
The web infrastructure and security company is gaining increased market traction with additional paying customers, including the growth of its enterprise segment.