6 Steps to Get AI to Recommend Your Brand

Contents

1. CRO Basics
2. Laying the Groundwork for Effective CRO
3. Digital Marketing Principles for CRO Success
4. Qualitative and Quantitative Customer Research
5. Testing & Experimentation Basics
6. Optimizing Copy & Design for Conversions
7. How to Create High-Converting Landing Pages
8. Conversion Rate Optimization for Ecommerce Sites
9. CRO and AI - Key Strategies & Considerations

Chapter 1: CRO Basics

This chapter explores what CRO is and why it’s important.

What Is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of visitors who perform a desired action on your website. This could be anything from buying a product, signing up for a webinar, interacting with live chat, to enrolling in a course upsell.

What Is Conversion Rate?

Conversion rate is the percentage of visitors who complete a specific action on your site. To calculate it, divide the number of people who take the desired action by the total number of visitors.

Why Is Conversion Rate Optimization Important?

Higher conversion rates generally translate to increased revenue. It’s an effective strategy for reducing your customer acquisition costs (CAC) and increasing your ROI.

Why Conversion Rate Increase Shouldn’t Be Your #1 Goal

When you run CRO tests, a drop in conversions isn’t a setback. It’s valuable intel. It tells you what’s not resonating with your visitors.

Chapter 2: Laying the Groundwork for Effective CRO

Establish Clear Goals and Benchmarks

• Boost revenue?
• Grow your customer base?
• Ramp up user engagement?

Perform a CRO Audit

• Can visitors easily find what they need in the navigation?
• Are headlines crystal clear?
• Does the copy convey the main message?

Get Your Conversion Optimization Tools in Order

• User behavior analysis tools: Get data on user interactions with your site through heatmaps, scroll maps.

Chapter 3: Digital Marketing Principles for CRO Success

5 States of Awareness

• Unaware
• Problem-aware
• Solution-aware
• Product-aware
• Most-aware

Chapter 4: Qualitative and Quantitative Customer Research

Qualitative Research

• Customer surveys
• Interviews
• User testing

Chapter 5: Testing & Experimentation Basics

Conversion Rate Optimization Steps

1. Research
2. Hypothesis
3. Prioritization
4. Design and Build
5. Testing
6. Learn and Iterate

Chapter 6: Optimizing Copy & Design for Conversions

The Rule of One

A high-converting page sticks to the Rule of One.

Chapter 7: How to Create High-Converting Landing Pages

Optimize the Hero Section

Optimize Your CTAs

Optimize Subheadings for Better Reader Engagement

Chapter 8: Conversion Rate Optimization for Ecommerce Sites

Lead with Social Proof

Highlight Social Proof that Best Fits Your Buyer’s Needs

Bonus Chapter: CRO and AI - Key Strategies & Considerations

Leverage AI-driven Insights and Predictive Analytics

Use AI for Customer Research

Tread Lightly When Navigating AI with CRO

Optimize Your Site Now. Start Here.