7 Best SEO Software Tools Trusted by 7-Figure Agencies
6 Steps to Get AI to Recommend Your Brand
My Top SEO Software Picks for Agencies
| Tool | Best for | Pricing |
|---|---|---|
| Semrush | Handling all your agency’s key SEO tasks and reporting | Starts at $139.95/month |
| SEO Gets | Tracking performance across multiple client sites in one place | Free account or $49/month |
| Screaming Frog SEO Spider | Crawling client sites to find technical SEO issues | Free for 500 URLs or $279/year |
| BrightLocal | Managing your clients’ local SEO efforts | From $39/month |
| Google Looker Studio | Real-time SEO reporting from multiple data sources | Free or $9/month per user per project |
| Pitchbox | Building high-quality links for many clients | From $195/month |
| Monday.com | Managing agency operations and projects | Free for 2 seats or from $12/month per seat (varies with client count) |
1. Semrush
Best all-in-one SEO software for agencies of any size
Semrush consistently tops agency tool lists, and there’s good reason for that.
Understand Your Clients’ AI Visibility
Semrush lets you see your client’s visibility in AI-generated answers compared to their competitors across platforms like ChatGPT.
Analyze Your Clients’ Top Rivals
Whether you’re prospecting new clients or doing competitor research, analyzing website performance is one of an agency’s core functions.
Say your client sells organic bedding and bath products online. They mention that Coyuchi is their top competitor.
Perform Keyword Research at Scale
Semrush’s Keyword Magic Tool will save your team hours doing keyword research.
Build Link-Building Prospecting Lists
Earning links for clients is a core service for SEO agencies.
Downsides, But Not Dealbreakers
Semrush is packed with features, which can feel overwhelming at first. It takes time to learn where everything is and which reports matter most for your workflow.
Pricing
Semrush pricing is based on the specific toolkits your agency needs. The SEO toolkit starts at $139.95 per month.
2. SEO Gets
Best for tracking performance across multiple clients in one place
SEO Gets is hands-down my favorite tool for analyzing Google Search Console data.
Track Performance by Topic and Content Groups
SEO Gets organizes keywords into topic clusters and shows performance data for each one.
Pricing
There are two plans for SEO Gets: free and $49 per month.
3. Screaming Frog SEO Spider
Best technical SEO software for handling large site audits
The Screaming Frog SEO Spider is a desktop application for crawling websites.
Check Page Indexability in Bulk
Review Page Titles of All Your Client’s Content
Pricing
The free version can only crawl up to 500 URLs per run. Most agencies will want to pay the $279 per year fee to unlock the full capabilities.
4. BrightLocal
Best local SEO software for small business clients
BrightLocal is the go-to software for managing local SEO projects.
Pricing
BrightLocal’s pricing works per location.
5. Google Looker Studio
Best for real-time SEO reporting from multiple data sources
Looker Studio is a free tool for building clean, customizable SEO reporting dashboards.
Pricing
You can get by with the free option, but for multiple users, it’s $9 per month per user.
6. Pitchbox
Best outreach tool for agency-scale link-building
Pitchbox is an outreach platform built for agencies running serious link building campaigns.
Pricing
Pitchbox’s pricing starts at $195 per month, with agency-focused plans starting at $495.
7. Monday.com
Best for managing agency operations and projects
Monday.com helps keep your agency’s campaigns organized.
Pricing
Monday’s pricing depends on several factors, including the number of seats required.
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Backlinko is owned by Semrush.